Monthly Newsletter: MBA Volume: X



SIOM celebrated 9 days of Navratri by organizing ‘Stree Shakti’ guest lecture series of unique ladies from different fields.

The program was inaugurated at the hands of Ms. Shweta Shalini, Entrepreneur and BJP spokesperson on Monday, 3 Oct. 2016.

She spoke about the experience of being the first woman employee of a manufacturing company – Atlas Copco and her journey of becoming an entrepreneur, and now, politics. On Tuesday , 4 Oct. Ms. Leena Bokil shared her experiences in the field of space science.


· Ms. Shraddha Patil, a SIOM alumni spoke about her entrepreneurial endeavour – Mentorpreneur. She also established one to one dialogue with those SIOM students who want to start their own firms after completing MBA.

· Ms. Medha Tadpatrikar, social worker & entrepreneur, enlightened the students about the multiple dimensions of ‘corporate’ culture and guided them on preparation for entering the corporate world. She spoke about a number of short comings observed in management graduates of today and asked the students to consciously avoid the same.

· Ms. Gitanjali Ghate& Ms. Jasmeet Srivastava- co founders & managing partners of the THIRD EYE spoke about their experience in the field of advertising and branding. They illustrated how the field of advertising is evolving with the change in Indian ethos.

· Mrs Shivani Kaul  (Product manager India – John Deere India Ltd) was at SIOM as a guest speaker during the Navratri week when SIOM observed “Stri Shakti” as a festival of celebrating the achievements of women fraternity in business and entrepreneurship.

· Each session in the Stree Shakti program was managed by different student clusters. The students were highly inspired by interacting with these superwomen.



SSC- Marketing Club Brand Crossword Competition

“Brand Crosswords” was conducted as a SSC marketing club activity at SIOM on 17th Oct 2016.

The competition was conducted under the guidance of Prof. Harsha Gandhi and Prof. Aditi Gosain.

The competition began with about 60 participants, who enthusiastically participated in the crossword puzzle solving activity. The participants were given a crossword puzzle with 29 business and brand related clues and they had to write 29 correct brand names in the space provided in the crossword within 45 minutes of time. The Winners at this event being:


1) Darshan Salvi – SIOM (winner)

2) Madhuri Ivalekar – SIOM (1st Runner Up)

3) Harshit Chaturvedi – SIOM (2nd Runner Up)


EADR Alumni Challenge

SSC- Marketing Club Brand Crossword Competition

Economic Analysis Desk Research Challenge (final round) was held on 18th October, 2016 at Sinhgad Institute of Management (SIOM).This is an inter institute competition held every year. The competitors did a spectacular job and every group’s presentation was perspicacious. The competitors were judged by Mr. Sangram Kadam and Mr. Nihar Laddha both of whom were former SIOM students. SIOM Director, Dr. Parag Kalkar addressed the students by giving a motivational speech. The results were announced immediately after competition. The first position was bagged by SIOM while SIBAR team was runner up. The teams were then felicitated with medals and certificates. Every team was grateful towards college, judges and management team of SIOM. They extended vote of thanks to judges, teachers and other faculty members. It was a great experience for everyone present there.

E-CELL Activity “B-IDEATE Competition”

We believe entrepreneurs are the key drivers of tomorrow’s innovations and integral to creating a thriving economy. The E-cell has been formulated with an aim to help budding entrepreneurs to sow their ideas and grow great businesses. One of the endeavours of the E-cell encompasses an event called B-Ideate: a new business idea competition.


This competition provided a platform to budding idea generators to express their business ideas and translate those into business prepositions. The event saw overwhelming response in not just registrations but also participation with fervor and enthusiasm.

Social Cell


Inauguration of Shrujan – A SIOM Initiative (Start-up Cell):

“SHRUJAN- a SIOM initiative” startup cell which will make an attempt at inclining students toward being self-sufficient by harnessing and creating budding entrepreneur thoughts through various activities, was inaugurated.

The Alumni Mentors who constituted the panel were Mr. Sangram Kadam, Rajeev Manjrekar, Shraddha Patil, Mr. Tarak Rindani, Satish Kataria, Deepti Chandrachud, Mr. Nihar Laddha, Mr. Sohan Kabade. Mr. Sangram Kadam took charge of the panel and panel members started their discussion on entrepreneurship, innovation and start-ups.

They motivated students by saying “people who don’t have goals works for the people who have them” so be ambitions to solve problem , be self owned, think out of box ,break fear, have trust and patience on the journey.



“Contemporary Issues of Corporate Finance”.

Sinhgad Institute of Management “SIOM” is organizing a State level Seminar under QIP of SPPU for two days on 19TH & 20TH January 2017 on “Contemporary Issues of Corporate Finance”.
We invite you to be a part of this Seminar and grace the occasion with your presence.

There is no registration charges, please contact Dr. R. K. Singhal on

Courteous Expressions? by Dr Sadhana Choukkar

Courteous Expressions?

In addition to expressing and communicating about Reality, language can superimpose or create reality. It can also imply or add to reality. Along with the explicit message there is a constant interplay of message due to sub text and Meta effects of the words or short forms used. The SMS culture has promoted the usage of short forms [abbreviations – both standard and non-standard] like never before.

It always helps to edit what one want to express especially in the written mode where, punctuations if misplaced are noticeable, and can alter or distort meaning. One has to be even more careful while using short forms and Acronyms when dealing with emotional response or empathic expressions.

For instance, even w.r.t. Whatsapp chats when people get into expressing empathic response or social courtesies, people freely, casually and usually use short form like R I P preceded or followed by the name of the person you are sending condolences to, but inadvertently miss the target almost implying that his very soul rest in peace – like R I P xyz or XYZ R I P or mere R I P. Sometimes event he spelling is carelessly misspelt as piece for peace. Time and again I’ve had to send subtle reminders off Whatsapp.

What about – Tnx, Thnx, T.C., GM or B’day which are all expressions of emotion, how genuine do they sound as short forms. I’ve wondered how much time do you think it takes for the sender to communicate his feeling earnestly? Let’s not reduce these emotion backed epithets to mere formalities devoid of emotion. Interpersonal skills are not just about communication exchanges but message transaction with Humans for Humanity.


by Dr Sadhana Choukkar